Dr Nevenka Popović Šević | ITS visoka škola, Beograd

Dr Nevenka Popović Šević

Vanredni profesor

Uža oblast: Marketing

Obrazovanje

1996. – Diploma, Ekonomski fakultet, Beograd, Ekonomske nauke, Marketing
2006. – Magistratura, University of Newcastle, Marketing
2016. – Doktorat, Univerzitet Singidunum, Marketing

Izbor u zvanje:

2016. – Fakultet savremenih umetnosti, Beograd, Marketing

Reference

Kuleto, V., Popović Šević, N., Matović, V. (2023) Marketing istraživanje i analitika, praktikum, Univerzitet Privredna akademija u Novom Sadu.
Kanazir, S., Kuleto, V., Popović Šević, N., Ilić, M., Vuković, V., & Panić, M. (2022). Unity of Experience in Digital Marketing: The Example of the Gaming Company Fnatic, 2022 IEEE Zooming Innovation in Consumer Technologies Conference (ZINC)
Kuleto, V., Popović Šević, N., Matović, V. (2023). Psihologija potrošača, praktikum, Univerzitet Privredna akademija u Novom Sadu.
Ilić, M., Popović Šević, N., Bašić, J., & Ranković, M. (2020). “Environmental Protection and the Circular Economy; A New Economic System for Society and a Business Strategy – The Case Study of the Republic of Serbia”, 20th International Multidisciplinary Scientific GeoConference SGEM 2020, 18-24 August, 2020, Albena, Bulgaria, pp. 235-240.
Slijepčević, M., Popović Šević, N., & Radojević, I. (2022). Neuromarketing – izazovi i trendovi, HERAedu Beograd i Univerzitet Metropolitan, Beograd.
Popović Šević, N., Slijepčević, M., & Radojević, I. (2022). Practical implementation of neuromarketing in different business industries: challenges and trends, Annuals of Spiru Haret University, Economic Series, 13(22)
Šević, A.; Zečar, J.; Tomašević, A.N.; Šević, N.P.; Slijepčević, M.; Dudić, B. (2022) Analyzing the Banking Business: Relevance of Service Value for the Satisfaction and Loyalty of Consumers. Mathematics, 10, 4645. https://doi.org/10.3390/math10244645
Popović Šević, N., Slijepčević, M., & Radojević, I. (2022). Practical implementation of neuromarketing in different business industries: challenges and trends, Annuals of Spiru Haret University, Economic Series, 13(22)
Savić, D., & Popović Šević, N. (2022). Digitalni marketing u javnim ustanovama kulture i umetnosti Republike Srbije, Baština, 32(57), DOI: https://doi.org/10.5937/bastina32-35817
Slijepčević, M., Popović Šević, N., Popović Pantić, S., & Šević, A. (2022). Investigating the relationship between quality, loyalty, and personal relationship in the banking sector: an analysis of micro, small and medium sized enterprises in Serbia, Ekonomika preduzeća, DOI: 10.5937/EKO-PRE2204147D
Slijepčević, M., Popović Šević, N., & Radojević, I., & Ašanin Gole, P. (2020). „Ethical Aspects in Neuromarketing Research“, Research in Theory and Practice in Contemporary Business Issues, Monograph of the DOBA Business School 2020, Maribor, Slovenia, 2020, pp. 95-112
Popović Šević, N., Šević, A., & Ilić, M. (2022) The Impact of Advertising Messages on School Children through Age, Branded Products and Trust, Research in Pedagogy, 12(2)
Slijepčević, M., Popović Šević, N., Radojević, I., & Šević, A. (2022). Relative importance of Neuromarketing in Support of Banking Service Users, Marketing, 53(2), 131-143
Popović Šević, N., Ilić, M., & Stojaković, D. (2020). „Marketing pristup ženskom preduzetništvu u kreativnim industrijama Srbije“, Naučni skup: Umetnost, mediji, komunikacije: novi pristupi, nove paradigme. Fakultet savremenih umetnosti, 28. 11. 2020, Beograd, Srbija
Bajalski, B., & Popović Šević, N. (2020). „Tailoring Negotiation and Marketing Strategies in Sales“, 27th International Scientific Conference – Knowledge for Sustainability, Ohrid, Macedonia, 21-23, August, 2020
Slijepčević, M., Popović Šević, N., Radojević, I., & Šević, A. (2022). Relative importance of Neuromarketing in Support of Banking Service Users, Marketing, 53(2), 131-143
Popović Šević, N., Slijepčević, M., & Ilić, M. (2020). “The Effects of Company CSR on Generation Z – Example of an Insurance Company. Sustainable Economic Development and Advancing Education Excellence in the era of Global Pandemic”, Proceedings of the 36th Ibima Conference, 4-5 November, 2020, Granada, Spain, pp. 10502-10514, ISBN: 978-0-9998551-5-7.

Nagrade i priznanja

Finansijska i promotivna podrška Ministarstva prosvete, nauke i tehnološkog razvoja Republike Srbije za izdavanje knjige ‘Neuromarketing – izazovi i trendovi’

Učešće u projektima